Karim Abou Ouf is the Creative designer behind beik.
He was born in Scotland where he spent a few years
before moving back to his father's native Egypt. It
was there, amongst the vibrant colours and textures
of Cairo, that Karim began to nurture a passion for
materials, fabrics and colours and admire the
skilled craftsmen of the historical city.
In 2002 he finished Business School in Egypt and
worked for a few years in banking, but his heart was
always elsewhere, and at every available
opportunity, Karim would take a course in fashion or
fabrics, and draw and craft one of his designs.
In 2007 his dreams finally materialized and his
journey to the world of fashion was just about to
begin. He studied at the London College of Fashion
in the United Kingdom and after he completed his
studies, his brand beik was born.